What is your current Job Title or Role?
Director of Multi-Award-Winning Search Marketing Agency, Float Digital
What advice would you have for young women who are interested in a STEM career or job?
The first thing I say to anybody thinking about getting into a STEM industry is to read everyday. Most importantly, don't just read subjects that are specifically about the area of interest you want to get into. Instead, read about subjects that relate to your industry. For example, during my degree in Business and Marketing I had the opportunity to study abroad in Australia for one-semester. I jumped at the chance, and instead of enrolling on modules similar to my existing course, I studied consumer psychology, neuroscience, psych science and human behaviour. This experience gave my working-life as a marketer a fresh perspective.
How did you get to where you are today?
In my early twenties I enrolled on a Creative Advertising course at university and worked at a web design agency alongside my studies. I climbed the corporate ladder and gained experience at different companies to figure out what area of marketing I wanted to specialise in. I began to dabble in Search Marketing focusing on blogger outreach in 2012 and I was soon hooked. I continued to grow my career and developing my knowledge, moving from agency to agency. In 2016, I made the decision to quit my job and setup Float Digital, and the rest is history.
What do you do on a daily basis in your work?
We partner with the world's most exciting brands to deliver jargon-free Search Engine Optimisation and Google Ads campaigns. We support our clients by helping them design and implement Search Marketing strategies that generate a positive return on investment. We deliver keyphrase research, competitor analysis, content writing, technical audits, user experience testing, campaign optimisation and crystal-clear reporting. Alongside delivering successful digital marketing campaigns, we also spend a lot of time running the business. Being a startup comes with its challenges but it's also a really exciting time for us. We're constantly developing our own business plans and marketing, too.
Who or what inspired you to get into STEM?
I ended up getting into STEM by simply exploring what I enjoyed doing, and this eventually led to technology. The reason I'm passionate about working in technology is because the landscape is forever changing. This makes it a really exciting discipline to be involved in. My creativity and motivation is fuelled by developing my skills and working-knowledge of digital tools and software, so I can always achieve the best results for my clients. This experimentation inspires me to continue advancing in my career and growing my business. There's been many people throughout my career inspiring me along the way, too.
What do you enjoy most about your role?
We've worked with hundreds of clients, so as you can imagine everyday at the Float Digital HQ is completely unique. One day we might be working with a wedding photographer, the next day we might be working with a super yacht company, this makes our job super fun. There's no better feeling than sending your clients a report telling them how many more sales they've had since working with us. We also deliver training across the country and it's great to hear the positive feedback from delegates, knowing we've helped them to achieve their digital marketing objectives.
What do you like to do outside work?
When I'm not focusing on my client campaigns or growing the business, I enjoy spa days, blogging and travel. Massages help me truly relax after work, and there's so many great spas where I live on the coast in Cornwall. I setup a blog 5 years ago, and it's recently won the ‘Best European Lifestyle Blog Award’. Most of all though, I love to travel... Last year I packed up my laptop to be a digital nomad and worked whilst traveling. I went on a 2 month road-trip around Europe in a van with my fiancé and our dog. We traveled 6,150 kilometres, visited 9 countries, 15 cities, 10 towns, 24 areas of natural beauty, 17 lakes, 3 summits, over 48,000ft altitude gain (4,265ft of which was a toboggan run!), 19 bucket list items, 2 roadside assistance breakdowns. It was a great adventure, and now we're planning the next one!